Misty Peaks
Brand identity, tone of voice and positioning for a luxury organic company.
The first product launch was a range of luxury towels that are eco-friendly and produced in pure organic cotton.
The brief was to create an identity that can be expanded over time to offer a range of further sustainable, organic products in the future.
Created the Misty Peaks identity and look and feel. The brand needed to be kept open for future product lines which will share the natural and sustainable brand values. Also helped with tone of voice and brand positioning as a luxury eco-friendly brand.
Product photographs courtesy of: Siddharth Khandelwal and © Misty Peaks