creative and branding
Serena is an experienced creative and art director and works in advertising, design and brand strategy. Serena understands the complexity of brand meaning as a vital component for a successful business, especially as brands and luxury brands must constantly remain agile and adapt for multiple touch points and experiences.
Serena also teaches advertising, marketing, branding and luxury brand management at the London College of Fashion in their business school.
featured work
Creative work for Snapchat’s Creative Council, utilising the platform as well as the creative concept to focus on the emotions and mental health in BAME young people.
check out the work
A hybrid art director and strategic thinker. Londoner, but has worked across the pond too. Meticulous in her design ethic and always thinking about brand perception.
be great to hear from you!