Creative Equals, International Women’s Day 2021

This was a campaign created for Creative Equals for IWD and the aim was to raise awareness on the inequality to women within the creative workplace.
We invited women to ‘Take A Pause’ at 11am and reflect on what women have been going through in this pandemic, including being denied furlough,
losing their jobs, or stepping back from their careers as children are at home for months, and home-schooling on top of everything else.
The campaign was featured widely in Campaign, Creative Brief and other Marketing and Creative industry press.

The campaign was created as part of a fantastic creative team:
Kathrin Reid, Susie Gilmour, Katya Crichton, Julieta Molina and Martha Monk.
With many thanks to Ali Hanan.

Read more about this campaign here:
https://www.linkedin.com/feed/update/urn:li:activity:6775015073120305152/

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