Baileys Pitch Campaign
As part of the Creative Equals programme and Diageo collaboration, this was a campaign idea for Baileys.
The brief was about linking Baileys to modern witchcraft, magic, Autumn and Halloween.
Working with Susie Gilmour and Karen Burbano as a creative team on the brief, we developed an idea
around a ‘modern witch’ concept into an integrated 360 campaign.
Special thanks to Creative Equals and Diageo. Also many thanks to Creative Director, Sara Rose, and Senior Creative team: Lisa Hannelore and Chloe Davies at Saatchi and Saatchi who hosted and worked with us, as we developed this campaign idea.